Website English Heritage
This is a very exciting opportunity for someone who likes a challenge and can bring fresh ideas to an award winning charity.
Income, Growth & Marketing Director
| English Heritage
Location: London Head Office (or a minimum of 2 days per week in London if the candidate lives elsewhere). National role, so regular travel is required to EH sites, nationally.
Salary: From £150,000 – £160,000 per annum if based at London office, up to 10% less if based outside of London
Full Time: 36 hours per week
Closing Date: 25/11/2024
Job Description
At English Heritage, we are a world leader in the care and preservation of historic sites and monuments. Our National Heritage Collection is the nation’s outdoor museum of national history, spanning from ancient prehistory to the Cold War. We aim to bring England’s history alive for visitors through immaculate historical and archaeological research, pushing the boundaries of interpretation.
Since 2015, we have grown into an independent charity, improving the condition of our historic estate, investing in new visitor experiences, and transforming interpretation. However, we need to grow our membership, visitor numbers, and enter new markets to ensure financial stability. We are also becoming a more active fundraising entity, emphasising our charitable purpose of engaging broad audiences in their sense of identity and place.
The Next Ten Years
With a re-shaped workforce, we aim to create opportunities for millions to engage with England’s heritage. We will innovate sustainable approaches to steward and conserve our historic sites, enhance visitor experiences, and grow our membership. We will also focus on becoming a truly equitable, diverse, and inclusive charity, resonating with everyone across society.
Key Responsibilities
– Income Growth: Develop and implement strategies to grow income through commercial activities, membership, visitors, and fundraising.
– Brand Positioning: Maintain and position the charity’s brand.
– Leadership: Shape the Strategic Plan and deliver its objectives as part of the Senior Leadership Team.
– Marketing: Create campaigns to drive membership and admissions income, and develop multi-channel marketing strategies.
– Commercial Performance: Set and achieve commercial income targets, ensuring high standards in retail, hospitality, events, and other activities.
– Fundraising: Raise significant levels of philanthropic and corporate income, and develop campaigns for legacy donations.
The Person
– Board-Level Strategic Leadership: Proven experience in multi-site income and commercial strategy, driving organisational-wide income streams in competitive markets.
– Market Penetration: Demonstrated success in entering new markets and achieving organisational advantage.
– Marketing and Brand Strategy: Expertise in developing and implementing multi-channel marketing campaigns and brand strategies.
– Commercial Partnerships: Successful management of external agencies and initiation of corporate income-generating partnerships.
– Income and Target Management: Effective in setting and delivering large income targets, balancing commercial and curatorial objectives.
– Leadership and Relationship Building: Strong organisational and leadership skills, able to inspire trust, manage change, and build effective relationships quickly.
The Benefits
– Salary: up to £160,000 per annum, depending on skills, experience and location
– 25 days’ holiday plus Bank Holidays pro rata rising to 28 days after 3 years
– Matched pension contributions up to a maximum of 10%
– Flexible hours
– The opportunity to progress your career within the heritage sector
– Apprenticeship opportunities
– Subscriptions to professional bodies
– Free access to all English Heritage sites for you and up to 6 friends / family members
– 25% discount in our shops and cafes
– Enhanced Maternity/Paternity/Shared Parental leave
– Options to buy additional leave
– An inclusive working atmosphere where everyone from all backgrounds, religions and with different needs will be supported
– Opportunities to go to some of our great live music or history events
How To Apply
To apply, please follow the link below. Good luck!
To apply for this job please visit berwickpartners.co.uk.